What are Limited Time Offerings in Starbucks?

Limited Time Offerings at Starbucks refer to products that are not consistently available year-round. These are special items that may include seasonal beverages or unique blends that are available for a short duration, often aligned with specific seasons, holidays, or promotional events. This strategy allows Starbucks to introduce variety and excitement in their menu, drawing in customers looking for new and unique experiences.

Year-round coffees would contradict the concept of Limited Time Offerings as they are consistently available. Similarly, coffees offered only during holidays might represent a portion of Limited Time Offerings, but the category itself is broader and includes various items beyond just holiday-specific offerings. Exclusive blends intended solely for members do not reflect the general idea of Limited Time Offerings since they are available based on membership status rather than a time-limited availability to all customers. Thus, the essence of Limited Time Offerings is captured in the idea that these products are special, ephemeral, and create a sense of urgency and exclusivity for customers.